Built on the systems you already run
The advice you keep getting is to buy another point solution, hire more reps, then hire someone to run them. You already pay for the tools and you already hold the data. Nothing joins them, which is why your reps spend the week researching instead of selling.
Rutter is our system. It gets trained on your labeled data, then handed over, running inside your stack.
Built by the people who used to run this in spreadsheets
Investors in the companies above Two ways in
Every tool in your stack runs on data anyone can buy, which is why everyone who buys it gets the same answer. The one edge nobody can copy is sitting in your CRM, your calls and your closed-won — unlabeled, and unused.
We label and clean what your CRM, your calls and your closed-won already hold, then build the system on top of it. It is the longer piece of work, and at the end the foundation is yours.
See what we buildWe find what is costing you in the operation — comp design, territory planning, the back-check — and fix it in small runs. Faster, and far less work. There is no foundation underneath it, and we say so.
See where we startHow we build it
WHY YOU DO NOT HAVE ONE
At 100% completion it still records what happened, never how anyone arrived at it. We do the labeling ourselves. Your team spends no time on it and your reps never see a spreadsheet.
What comes off it
Solution
ACCOUNT RESEARCH
GTM Engineering as a ServiceYour closed-won deals decide which ICP an account belongs to. Your site, the news and your own call notes fill in the rest. The rep opens a record that is already worked.
See the full run
NORTHWIND · ONE RECORD
COMPENSATION
Every deal is checked against the contract, the billing record and the plan before payroll asks for a number. Disputes get settled in the file, not in the cycle.
See the full run
The runs
One repeatable move, built, handed over and left behind. These four are a chain: who is worth selling to, who owns them, whether that is working, and what to change.
FIRESQuarterly planning.
WHAT IT REPLACES
The ICP document
Written a year ago from intuition. Every rep has quietly stopped using it.
WHAT IT WRITES BACK
A scored universe, in your CRM and your warehouse.
No new license
FIRESOnce the universe is scored, and each time it moves.
WHAT IT REPLACES
The territory spreadsheet
Cut on geography and headcount, because that is what a spreadsheet knows.
WHAT IT WRITES BACK
The account, its owner, and the book it belongs to.
No new license
FIRESQuarterly, at planning — not after the quarter is lost.
WHAT IT REPLACES
The average
40% participation and 110% mean read as two problems. They are one.
WHAT IT WRITES BACK
Quotas per rep, auditable against territory, pipeline, and books of business.
No new license
FIRESWhen 03 flags, and before the next plan is signed.
WHAT IT REPLACES
A second implementation
On a comp platform a plan change is a fresh build. Here it is a re-run.
WHAT IT WRITES BACK
A backtest per rep, and the comp cost of the plan.
No new license
The problem
You bought the tools, then hired people to work around them. Here is roughly what that costs a twenty-seat team in a year, at list price.
Marketo 
LinkedIn $75,000pipeline value at MQL Salesforce 
Outreach $62,000closed-won, before terms QuickBooks 
NetSuite $41,300invoiced, after the discount 
Zendesk Intercom $34,000annualized from what they use ONE DEAL · ONE QUESTION · ELEVEN SYSTEMS · FOUR ANSWERS
Three ways to fix it
And then it compounds
How the engagement runs
The diagnosis runs live, against your own numbers. Not a discovery deck about them.
Whether a model can move your number, answered first. The scope follows the answer.
The model, the code and the labeled history land in your stack. Nothing stays behind on ours.
If the data is not there, or a model cannot move your number, we say so and turn the work down.
Book a call
Thirty minutes with the two people who would do the work. If our models cannot move your numbers, we say so and turn the work down.
